Sustainable Winemaking – Seperating Green Wine from Greenwashing
Mar 16th, 2009 | By admin | Category: Food Policy, Lead Story, wine“Corporate Consciousness” does not necessarily equal “Sustainability”.
These days, every winemaker is falling all over himself to declare how “green” he is. Are they doing this to improve the quality of their wine, or have marketers decided it’s time to apply a fresh coat of green-wash to the wine industry?
- Andy Peay, co-owner of Peay Vineyards, The San Fransisco Chronicle, December 8, 2008
image credit: California Sustainable Winegrowing Alliance
Sustainability, in general, relates to the 3 “E’s” – Environmentally Sound, Economically Feasible and Socially Equitable. As with any business, sustainability is a balancing act and follows a continuum. Nothing is black or white. One may say that a winery or a vineyard is more or less sustainable as compared to another operation but it isn’t fair or correct to say that it is sustainable – period.
So What Makes a Winery Sustainable?
Check out the rest of my post on Suite 101
Print This Post
